SEO optimization  process

Below is the summarized process of our Search Engine Optimization, it is divided into six stages:

1. Preliminary analysis – will give you an short overview of your situation.

Checking keywords your website is ranking for. Your website position in one chosen Google website (i.e. Google.ie , Google.co.uk) or in few different Google data centres if you target more then one country. Above check for up to five keywords. Analysis of keyword placement and density. Assessment of searches for those keywords. All this for home page only. This stage will give you an overview of your position in Google and how many  prospects are searching for your phrases. Understanding your current position will allow  you to asses how much you are loosing now and how much can you gain by doing SEO optimization of your website and helping people to find you.

2. Main Analysis – will give us in depth knowledge of your website and goals to achieve.

For this stage we will ask you for your server logs to see the real number of visitors you are receiving. Marketing goal assessment, internet marketing profile (we have to understand  who is your customer-and what they are looking for, what do you do and how you can supply customer needs). Your proposition of keywords you want to rank for. Detailed Keywords analysis. Our proposition of keywords. Introductory analysis of your competition (where they are on SERPs, how they do it). A comprehensive web site analysis (internet marketing profile, website quality assessment, SEO assessment,   goals assessment ). SEO assessment of your competition. SEO optimization proposal. This stage will give you an in depth understanding of you current Google position(versus competition) and what should be a scope of works to significantly improve it.

3. Implementation of findings from stage 2

File name, meta, body tags and menus optimization. Search engine optimized copywriting suggestions (this may require your participation-writing new copies with proper keyword density). Suggestions of website reorganization or core(software) changes if necessary (this may require participation of your webmaster).

4. Link building

Link building strategy. Obtaining links is currently the most difficult and challenging part of the Art of SEO. Without proper links you may not be able to maintain your position in Goole at all .

5. Monthly or weekly monitoring of your Google position.

Comprehensive review and analysis of your SEO performance. Two months are free of charge if you have done with us minimum first three stages. We can keep checking on your website every week as Internet is changing (competition also is doing changes) and gained positions are not everlasting. You can receive that service even if you didn’t have any previous contracts with us. We will keep checking your website so you will not be surprised by your competition.

6. Maintenance

Maintenance of your SEO position (including small changes and adjustments to better perform). This service includes all from stage 5 with addition of small adjustment we will make to keep you high in search engine results. We will also give you current advice on the website changes and new additions you may want to make.

Each one of those stages is done and priced separately and you don’t have to do all the stages. You can withdraw at any time and don’t do the next stage. You can also do stage 4, 5 and 6 without doing first three if you are sure that your website is well optimized for right keywords (and if we accept this).